Tuesday, August 28, 2012

LISTERINE AD, August 1928




I am still working on my next installment of Sally Sod. In the meantime, I thought that I would share this ad with you. If someone were to ask me when the public began to worry about "Halitosis" or "Bad Breath," I would have guessed in the 1950s or 1960s. Not so! Listerine ran this advertisement in August of 1928. The words below "Don't Fool Yourself" read: "Since halitosis never announces itself to the victim, you simply cannot know when you have it." What a great advertising ploy! Not only can you never know when you have it, you are also the poor victim who never gets a date. How funny and sad at the same time!

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