Monday, September 6, 2010

MODERN QUILTING SURVEY; Quilting in America 2010

For the first time on my blog, I will be departing from my usual vintage letters and stories. A lovely quilting friend of mine, Barbara J. from Illinois, sent this survey to me. It is from Creative Craft Groups "Quilting in America 2010." It is a rather extensive survey, so I will just include the highlights.

1. 14% of U.S. households (16.38 million) are home to at least one active quilter.

2. Estimated total dollar value of the quilting industry is 3.58 billion.

3. "Dedicated Quilters" are defined as those households that spend more than $600
per year on quilting-related purchases.

4. The dedicated quilter is:
Female
62 years of age
Well educated (72% attended college)
Affluent ($91,602 household income)
Quilting for an average of 16 years
44% prefer traditional quilts...50% enjoy both traditional and contemporary
styles

5. 85% have a room dedicated to sewing/quilting activities
On average, she has $8,542 of quilting tools & supplies
On average, she owns $3,677 worth of fabric

6. She owns 2.7 sewing machine; 25% own more than 4 machines

7. In the past 12 months, each purchased an average of 93.6 yards of fabric.

8. In the past 12 months, each spent an average of $144.10 on thread.

9. Bought an average of 4.4 quilting books for last 12 months.

10. She subscribes to or reads an average of 4.4 quilting magazines.

11. 91% own a personal computer
73% regularly access the internet
Average 2 hours per week on quilting websites
28% belong to facebook

12. Key Findings:
16.38 million quilting households in the U.S. (down 14% from 2006)
Total number of quilters in the U.S. is 21.3 million (down 23% from 2006)
Average quilting household annual expenditure is up 27% to $216

Really interesting and I thank Barbara for sending it to me.
I will continue "I Glory in my Job," after my new book announcement on September 9th. Bye for now...

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